usaseopros.com - Search Engine Optimization

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Welcome To USA SEO Pros

What is Internet Marketing?

Internet marketing includes all activities related to driving website traffic. Search engine optimization (SEO) is just one of many Internet marketing services which includes pay-per-click management (like AdWords or Overture), inbound linking campaigns, online banner ads, industrial directory linking, and traditional forms of advertising including mailers, ads and more to drive traffic to your site.

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What is Search Engine Optimization?

Search Engine Optimization is the process of preparing a website in order to achieve search engine rankings that drive traffic to your site. SEO is an ongoing process beginning with the initial optimization of the site, monthly maintenance of the site, regular evaluation of search results and adjustments to the site.

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Why is Search Engine Optimization important to our business?

What good is having a web site if it is not being seen?

90% of Internet buyers are turning to search engines to find the products they want. Google alone conducts over 150 million searches a day.

In fact, recent studies show that purchasers are about 12 times more likely to buy your products or services after finding your site through a search engine than all other traditional advertising methods combined (including trade shows, print ads, direct mail, radio, and even television)... at a fraction of the cost!

Why? Simply put, when a consumer finds you through a search engine they are ready to buy. With traditional forms of media, you are broadcasting a message hoping to reach the right consumer at the right time.

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Isn't this something we can do ourselves?

Large amounts of time, attention and expertise are needed to achieve the desired results in such a constantly changing niche industry. The expense of adding personnel and necessary resources alone would quickly outweigh the cost of hiring our firm, which is why outsourcing SEO is by far the most popular method.

Remember, UsaSEOPro has already established strong, ongoing relationships with all the top search engines, and has experience professionals who are constantly researching the changes and trends in this dynamic field.

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Why should I choose USA SEO Pros to do my Search Engine Optimization?

Usa SEO Pros has been in business for over 6 years, has developed some of the best sites on the Internet, and has an extensive background of satisfied SEO clients. In fact, we manage over 100 internet marketing campaigns for a range of clients in various product and service industries. Our highly skilled team of specialists has a proven track record of SEO success, spanning many years and dozens of satisfied clients. Other SEO companies may simply use software programs to do the work for them, with little understanding or concern for the work itself. We believe that personal knowledge and experience are far more important. Software applications are a good tool, but they are just one ingredient to a much larger recipe.

Many SEO companies use underhanded, sneaky techniques in order to achieve higher rankings. These techniques never work for long, and ultimately end in having the \"optimized\" site banned from the search engines for using these tactics. Not only has the client lost their initial investment, but they are also left with a banned domain name and abysmal search engine rankings. UsaSEOPro makes sure to use techniques that work WITH the search engines, not against them.

Additionally, UsaSEOPro will provide an unparalleled degree of personalized service. Your representative will speak directly to, and work closely with, our SEO specialists assigned to your site. Our professionals take a lot of pride in the work that they do, and we take the time to understand your business, your competition, and your buyer`s searching habits.

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What is the deal with pay-per-click and other types of paid inclusion services?

Some Search Engines offer Pay-per-Click and Paid Inclusion services. Overture/Yahoo! and Google AdWords are currently the most popular paid inclusion services. Pay Per Click allows you to bid for top placement in their results. In this scenario, the top placement for a particular search term goes to the highest bidder; the next spot goes to the next highest, and so on. Each time a user clicks on your site via the engine, you pay the price that you bid. The higher you bid, the higher you`re listed. This allows you to directly control where you show up in the search results.

Other Paid Inclusion services such as AskJeeves require you to pay a certain fee in order to be included in that service`s results. This guarantees that you are listed under that site`s directory, and that your site is \"crawled\" by their spiders on a more regular basis, allowing your site updates to be picked up more frequently. It does not guarantee exactly where you will show up in results.

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What about the services that promise to submit my site to thousands of search engines?

Search engine submission is just a tool in the over-all process of search engine optimization. While submission is a good first step to getting your site noticed, Alot more is involved in getting it placed at the top of the Search Engines.

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I already have META tags in my site, why would I need an SEO campaign?

A few years ago, decent Meta tags were a great foundation to get good search engine results. The game has changed dramatically, however, and Meta tags now play a very small role in how well your site is positioned. Today, search engines use over 100 different factors when ranking your site, including page titles, content, link structure, site popularity, filenames, directory structure, keyword density, and domain names, just to name a few.

Additionally, each search engine has its own unique set of criteria for scoring and ranking these factors. As a result, it is necessary at times to make adjustments to pages to achieve specific goals. To further complicate things, search engines are constantly changing their individual criteria!

Achieving top ranking results is not as easy as having good meta-tags. It takes a good deal of effort to achieve and maintain top search engine positions. Our SEO specialists are well schooled in the proper techniques employed to get good search engine listings, and will devote the necessary time and effort to make sure your site gets the rankings you`re looking for.

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How long before we see the results of an SEO campaign?

Each search engine and directory indexes sites at it`s own pace. Some sites will provide inclusion within a week, while most others may take 6-8 weeks to first visit the site and additional time to index. As a result, it is hard to say exactly when you will see results. As a general rule of thumb, it will take up to 12 weeks for your site to be fully indexed upon completion of the optimization.

Additionally, each search engine has its own unique set of criteria for scoring and ranking these factors. As a result, it is necessary at times to make adjustments to pages to achieve specific goals. To further complicate things, search engines are constantly changing their individual criteria!

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How do we go about choosing the best keyphrases for our Keyphrase Profile?

The first step in our SEO program is to sit down with you and develop your Keyphrase Profile. Based on your initial input, we will use a combination of experience and software programs to generate a list of the most effective and well-searched keywords in your industry. We then work together to refine this list and compile the list of keywords and phrases that will be most beneficial to your product or services.

You know your business and we know ours. We know how important it is to work together to generate the most effective Keyphrase Profile possible.

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Will you need to have access to our web server?

Yes, we will need access to your web server in order to upload and periodically update pages.

We do our best to keep you informed every time we do an upload or make a change. It is vital that anyone else who may be making changes to your site stays current with the optimized pages we provide.

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Do you have to make any changes to our site in order to get good results?

While many of the changes made to your site are done behind the scenes in the source code, it may be necessary to make certain minor changes to your site`s copy or layout. In most cases, these changes are minimal. We post all changes made to the front end of your site to our test server for your approval before we go live with the changes.

More importantly, most of these services only include submission, not optimization, as a part of their deal. Submitting an un-optimized site to the engines simply will not improve your rankings. If you don`t plan on optimizing your site before submission then you shouldn`t bother submitting it at all.

UsaSEOPro`s specialists are always up to date on the major players in the search engine business, and will optimize and submit your site specifically with these engines in mind.

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What are USA SEO Pros pricing plans?

UsaSEOPro has designed several Search Engine Optimization packages to meet every client`s needs. UsaSEOPro`s SEO packages are very reasonable, with one to fit every business` budget.

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What does a first page ranking mean?

A first page ranking means that for a particular month for a particular term on the search engines that we track, the site was on page 1 for at least 2 weeks out of the month.

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How do we get started with our SEO campaign?

Click Here

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What is included with a basic website package?

If we are building you a web site as part of your SEO package, you must furnish the content in an acceptable electronic format. We determine the number of pages the site requires. We then style and present your content, logo and pictures to you for approval. You are entitled to one revision at no charge. After the first revision, you may make as many changes as you'd like for the going rate of $125/hr, paid in advance in 4 hours increments. Unless specified, web sites do not include flash, java script or shopping carts, which are available for an additional fee.

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What do you actually do to Optimize my site?

First, we conducting a Marketing Analysis call with you to determine exactly what you want to accomplish. Then we create a list of Key Search Phrases for your review and approval. Then we create a new domain name that will help in the process of getting your site First Page Ranking. We then work to insure that the site meets the Search Engine criteria. We pull a results report weekly, and work on your site as needed to get you as many First Page Placements as possible.

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How many clients have keyphrases similar to mine?

For accounts in local markets we try not to optimize more than 10 accounts for any specific key phrase. For national markets we do not have a limitation on the number times that any key phrase can be sold. We may, at our discretion, choose to add key phrases to strengthen your campaign.

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When my 6 months is complete, can I renew?

Yes you can, Quality Assurance will be in touch with you to discuss renewal options.

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